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  • Writer's pictureAvy-Loren Cohen

10 Key Tips to Ensure Your Startup’s Success and Avoid Failure


In the past year, startup failure rates have doubled, making it crucial for entrepreneurs to safeguard their ventures from a similar fate in 2023. This surge in failures is primarily attributed to the funding climate of 2021, which led to a crowded field and intense competition for investment. However, amidst this challenging landscape, there are viable strategies that entrepreneurs can adopt to increase their startup’s survival potential and mitigate the risk of failure. Here are some key points to consider when protecting your startup:

  1. Understand the statistics:

According to recent data, up to 90% of startups fail, with an average failure rate of 10% in the first year. It’s important to be aware of these numbers and the challenges that startups face.

2. Secure financing:

Lack of financing was a major factor in 47% of startup failures in the previous year. To safeguard your venture, ensure you have a solid financial plan and explore various funding options such as angel investors, venture capital, or crowdfunding.

3. Focus on market fit:

One of the leading causes of startup failure is a lack of market fit. Conduct thorough market research to identify your target audience, understand their needs, and tailor your product or service accordingly. Continuously validate your business idea to ensure it aligns with market demand.

Cash flow issues can quickly lead to the downfall of a startup. Implement sound financial management practices, including budgeting, monitoring expenses, and maintaining a healthy cash reserve. Regularly review your financial statements and make adjustments as needed.

Surround yourself with a talented and dedicated team that shares your vision. Hiring the right people with the necessary skills and expertise can significantly increase your chances of success. Foster a positive work culture and encourage collaboration and innovation within your team.

Constantly innovate and stay ahead of the competition. Be open to feedback, adapt to market changes, and continuously improve your product or service. Stay updated with industry trends and leverage technology to streamline your operations and enhance customer experience.

7. Develop a contingency plan:

It’s essential to have a backup plan in case your startup faces challenges or unexpected circumstances. Create a contingency plan that outlines steps to be taken in case of failure or setbacks. This will help you navigate difficult times and potentially pivot your business if needed.

  • Opting for a down round: Startups can consider raising funds at a reduced valuation, even if it may dent their ego. Lower valuations are now more acceptable in the current market multiples in the tech world.

  • Attracting new investors: A lower valuation may attract new investors who recognize the startup’s growth potential despite the reduced valuation.

  • Restoring employee stock options: A lower valuation can help startups get employee stock options back on track, boosting morale and aligning interests.

9. Leveraging bridge funding:

  • Securing financing between series financing rounds: Bridge funding can provide startups with the necessary capital to achieve significant milestones, enhancing their chances of securing further funding in the future.

  • Developing a clear plan: Startups should outline a well-defined strategy that demonstrates how bridge funding will be utilized to achieve growth and success. This will instill confidence in investors and increase the likelihood of securing additional funding.

10. Focus on developing well-defined strategies:

  • Rigorous fundraising landscape: The fundraising landscape has become more rigorous, requiring startups to demonstrate legitimate diligence.

  • Path to success and growth: Startups should articulate a clear path to success and growth, highlighting their unique value proposition and market potential.

  • Convincing investors: Developing a compelling pitch that showcases the startup’s potential and aligns with investors’ interests is crucial in attracting the necessary capital.


Although the past year has presented significant challenges for startups, there are practical steps they can take to mitigate the risk of failure. By embracing adaptability, being realistic about valuations, and adopting strategic fundraising efforts, startups can increase their chances of surviving and thriving in the competitive business environment. By safeguarding their ventures, entrepreneurs can navigate the current surge in startup failures and position themselves for long-term success.


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